LUP Statistics
Record
- Title
- Force-ing intentions: a quantitative study of public brand communication on social media and its impact on behavioral intentions in young adults
- Type
- Student Paper
- Publ. year
- 2024
- Author/s
- Hellström, Sara; Rydin, Matilda
- Department/s
- Department of Strategic Communication
- In LUP since
- 2024-06-04
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