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Record
Title
The Myth Of The Moral Protagonist: Brand Activism and Consumer Interpretation of Rebranding Strategies
Type
Student Paper
Publ. year
2024
Author/s
Smits, Veerle Francisca Godelieve Mirjam
Department/s
Department of Strategic Communication
In LUP since
2024-06-14
Downloads

Total This Year This Month
634 415 20
Downloads per country

United States of America 233 (37%)
United Kingdom of Great Britain and Northern Ireland 48 (8%)
Sweden 44 (7%)
Netherlands (Kingdom of the) 27 (4%)
Australia 20 (3%)
Germany 20 (3%)
Egypt 18 (3%)
Italy 16 (3%)
India 15 (2%)
Indonesia 14 (2%)
South Africa 13 (2%)
Austria 10 (2%)
China 9 (1%)
Japan 8 (1%)
Viet Nam 8 (1%)
Hong Kong (China) 8 (1%)
Malaysia 7 (1%)
Czechia 7 (1%)
France 7 (1%)
Spain 7 (1%)
Denmark 6 (1%)
Unknown 6 (1%)
Poland 6 (1%)
Finland 5 (1%)
Turkiye 5 (1%)
Singapore 5 (1%)
Philippines 5 (1%)
Belgium 5 (1%)
Canada 5 (1%)
South Korea 5 (1%)
Portugal 4 (1%)
Brazil 4 (1%)
Iran 3 (0%)
Romania 3 (0%)
Latvia 2 (0%)
Slovenia 2 (0%)
Norway 2 (0%)
Ghana 2 (0%)
Ireland 2 (0%)
Luxembourg 2 (0%)
Switzerland 2 (0%)
New Zealand 2 (0%)
Mongolia 1 (0%)
Saudi Arabia 1 (0%)
Sri Lanka 1 (0%)
Mexico 1 (0%)
Zimbabwe 1 (0%)
Greece 1 (0%)
Peru 1 (0%)
Taiwan (China) 1 (0%)
Russian Federation 1 (0%)
Estonia 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Sun Aug 17 08:34:07 2025