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Record
Title
An Explorative Study on How New Ventures Communicate Their Brand Identity to Attain Positive Brand Awareness, Brand Attitudes, and Legitimacy
Type
Student Paper
Publ. year
2024
Author/s
Assarsson, Anna; Rödin, Frida
Department/s
Department of Business Administration
In LUP since
2024-06-19
Downloads

Total This Year This Month
66 40 3
Downloads per country
United States of America 37 (58%)
Denmark 5 (8%)
China 4 (6%)
Hong Kong (China) 3 (5%)
Unknown 3 (5%)
Sweden 3 (5%)
Germany 2 (3%)
Indonesia 1 (2%)
Zimbabwe 1 (2%)
Iran 1 (2%)
Brazil 1 (2%)
Belgium 1 (2%)
Kenya 1 (2%)
India 1 (2%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Fri Aug 8 08:42:09 2025