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Record
Title
From Scroll to Heart - Exploring Consumer Engagement on TikTok through Brand Personification Strategies
Type
Student Paper
Publ. year
2024
Author/s
Schürmann, Neele Marie; Krip, Ema
Department/s
Department of Business Administration
In LUP since
2024-06-25
Downloads

Total This Year This Month
309 236 1
Downloads per country

United States of America 149 (53%)
Sweden 47 (17%)
Unknown 17 (6%)
China 10 (4%)
India 8 (3%)
Egypt 7 (3%)
Indonesia 7 (3%)
United Kingdom of Great Britain and Northern Ireland 6 (2%)
Germany 4 (1%)
Netherlands (Kingdom of the) 3 (1%)
Pakistan 3 (1%)
Kenya 3 (1%)
South Korea 2 (1%)
Malaysia 2 (1%)
France 2 (1%)
Canada 2 (1%)
Switzerland 1 (0%)
Brunei Darussalam 1 (0%)
Romania 1 (0%)
Algeria 1 (0%)
Slovenia 1 (0%)
Iran 1 (0%)
Cyprus 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Sat Aug 2 08:44:02 2025