LUP Statistics
Record
- Title
- From Scroll to Heart - Exploring Consumer Engagement on TikTok through Brand Personification Strategies
- Type
- Student Paper
- Publ. year
- 2024
- Author/s
- Schürmann, Neele Marie; Krip, Ema
- Department/s
- Department of Business Administration
- In LUP since
- 2024-06-25
Downloads
| Total | This Year | This Month |
| 387 | 314 | 19 |
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193 (58%) |
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47 (14%) |
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17 (5%) |
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