LUP Statistics
Record
- Title
- From Scroll to Heart - Exploring Consumer Engagement on TikTok through Brand Personification Strategies
- Type
- Student Paper
- Publ. year
- 2024
- Author/s
- Schürmann, Neele Marie; Krip, Ema
- Department/s
- Department of Business Administration
- In LUP since
- 2024-06-25
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