LUP Statistics
Record
- Title
- Brands as Drivers of Change - Understanding the Role of Socio-Political Attitudes in the Relationship between Brand Activism and Consumer-based Brand Outcomes
- Type
- Student Paper
- Publ. year
- 2024
- Author/s
- Krischkowsky, Louisa; Herzberg, Mathea Talene
- Department/s
- Department of Business Administration
- In LUP since
- 2024-06-25
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