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Record
Title
Beyond the Algorithm - How AI-Driven Personalized Ads Shape Consumer Loyalty and Brand Engagement
Type
Student Paper
Publ. year
2024
Author/s
Skillius, Ebba; Jacobsson, Amanda
Department/s
Department of Business Administration
In LUP since
2024-06-25
Downloads

Total This Year This Month
2139 966 36
Downloads per country

United States of America 614 (29%)
India 188 (9%)
United Kingdom of Great Britain and Northern Ireland 162 (8%)
Viet Nam 107 (5%)
Germany 72 (3%)
Pakistan 65 (3%)
Philippines 64 (3%)
France 57 (3%)
Sweden 57 (3%)
Egypt 52 (2%)
Malaysia 49 (2%)
Netherlands (Kingdom of the) 45 (2%)
China 44 (2%)
Indonesia 42 (2%)
Austria 39 (2%)
South Korea 35 (2%)
Taiwan (China) 26 (1%)
Australia 25 (1%)
Turkiye 22 (1%)
Ireland 17 (1%)
Unknown 17 (1%)
South Africa 17 (1%)
Kenya 16 (1%)
Thailand 16 (1%)
Hong Kong (China) 16 (1%)
Singapore 15 (1%)
Morocco 14 (1%)
Spain 13 (1%)
Saudi Arabia 12 (1%)
Iran 11 (1%)
Japan 11 (1%)
Sri Lanka 11 (1%)
Finland 10 (0%)
Canada 10 (0%)
Nigeria 10 (0%)
New Zealand 9 (0%)
Malta 8 (0%)
Norway 8 (0%)
United Arab Emirates 8 (0%)
Belgium 8 (0%)
Portugal 7 (0%)
Croatia 6 (0%)
Bangladesh 6 (0%)
Kazakhstan 6 (0%)
Greece 6 (0%)
Brazil 5 (0%)
Russian Federation 5 (0%)
Poland 4 (0%)
Italy 4 (0%)
Moldova, The Republic of 4 (0%)
Lithuania 4 (0%)
Lebanon 4 (0%)
Qatar 4 (0%)
Switzerland 3 (0%)
Kuwait 3 (0%)
Tunisia 3 (0%)
Czechia 3 (0%)
Slovakia 3 (0%)
Hungary 3 (0%)
Ukraine 3 (0%)
Romania 3 (0%)
Trinidad and Tobago 2 (0%)
Colombia 2 (0%)
Algeria 2 (0%)
Mexico 2 (0%)
Denmark 2 (0%)
Nepal 2 (0%)
Ghana 1 (0%)
Cambodia 1 (0%)
Macao 1 (0%)
Mongolia 1 (0%)
Uzbekistan 1 (0%)
Cyprus 1 (0%)
Estonia 1 (0%)
Israel 1 (0%)
Jordan 1 (0%)
Peru 1 (0%)
Latvia 1 (0%)
Zimbabwe 1 (0%)
Azerbaijan 1 (0%)
Bulgaria 1 (0%)
Brunei Darussalam 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Sat Sep 13 08:56:34 2025