LUP Statistics
Record
- Title
- Humor and Celebrities. Exploring how different combinations of humor and celebrity endorser’s image in advertising influence a company’s brand image.
- Type
- Student Paper
- Publ. year
- 2024
- Author/s
- Kaso, Antoni; Lüthi, Eloy
- Department/s
- Department of Business Administration
- In LUP since
- 2024-06-25
Downloads
| Total | This Year | This Month |
| 689 | 593 | 6 |
United States of America  |
411 (62%) |
Philippines  |
23 (3%) |
Singapore  |
20 (3%) |
Sweden  |
19 (3%) |
Australia  |
17 (3%) |
China  |
16 (2%) |
Netherlands (Kingdom of the)  |
14 (2%) |
United Kingdom of Great Britain and Northern Ireland  |
13 (2%) |
India  |
13 (2%) |
Pakistan  |
11 (2%) |
Germany  |
8 (1%) |
Indonesia  |
6 (1%) |
Canada  |
6 (1%) |
Viet Nam  |
6 (1%) |
Nigeria  |
5 (1%) |
Latvia  |
5 (1%) |
Hong Kong (China)  |
5 (1%) |
Unknown  |
5 (1%) |
Poland  |
4 (1%) |
Brazil  |
4 (1%) |
Ireland  |
4 (1%) |
Egypt  |
4 (1%) |
France  |
3 (0%) |
Ukraine  |
3 (0%) |
United Arab Emirates  |
3 (0%) |
Russian Federation  |
3 (0%) |
Japan  |
2 (0%) |
Spain  |
2 (0%) |
Iran  |
2 (0%) |
Malaysia  |
2 (0%) |
Thailand  |
2 (0%) |
South Korea  |
2 (0%) |
Turkiye  |
2 (0%) |
Cambodia  |
2 (0%) |
Romania  |
2 (0%) |
Morocco  |
1 (0%) |
Lebanon  |
1 (0%) |
Qatar  |
1 (0%) |
Finland  |
1 (0%) |
Kenya  |
1 (0%) |
Albania  |
1 (0%) |
Serbia  |
1 (0%) |
Senegal  |
1 (0%) |
Venezuela  |
1 (0%) |
Jordan  |
1 (0%) |
Italy  |
1 (0%) |
South Africa  |
1 (0%) |
New Zealand  |
1 (0%) |
Mexico  |
1 (0%) |
Bulgaria  |
1 (0%) |
Tunisia  |
1 (0%) |
Taiwan (China)  |
1 (0%) |
Denmark  |
1 (0%) |
Czechia  |
1 (0%) |