LUP Statistics
Record
- Title
- The “Madness" of Chinese Younger Consumer Marketing: An Applied Cultural Consumer Insight Analysis of Chinese Brands Marketing’s Ludic Turn
- Type
- Student Paper
- Publ. year
- 2024
- Author/s
- Qiu, Zhuoyi
- Department/s
- Division of Ethnology
- In LUP since
- 2024-06-27
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