LUP Statistics
Record
- Title
- Unveiling the Power of Nostalgia in Fashion Retro Branding and Its Influence on the Brand Perception of Young Consumers
- Type
- Student Paper
- Publ. year
- 2024
- Author/s
- Bibudis Vicente, Juan Manuel; Mårtensson, Tim
- Department/s
- Department of Business Administration
- In LUP since
- 2024-06-28
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