LUP Statistics
Record
- Title
- Exploring the Dynamics of Short-Format Videos on Social Media Platforms on Brand Perception and Brand Loyalty
- Type
- Student Paper
- Publ. year
- 2024
- Author/s
- Johansson, Selina; Hammar, Ida-Nora
- Department/s
- Department of Business Administration
- In LUP since
- 2024-06-28
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