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Record
Title
Exploring the Dynamics of Short-Format Videos on Social Media Platforms on Brand Perception and Brand Loyalty
Type
Student Paper
Publ. year
2024
Author/s
Johansson, Selina; Hammar, Ida-Nora
Department/s
Department of Business Administration
In LUP since
2024-06-28
Downloads

Total This Year This Month
2094 24 24
Downloads per country

United States of America 824 (44%)
India 128 (7%)
United Kingdom of Great Britain and Northern Ireland 108 (6%)
Philippines 80 (4%)
Germany 67 (4%)
Viet Nam 63 (3%)
Taiwan (China) 40 (2%)
Pakistan 36 (2%)
Australia 35 (2%)
Malaysia 34 (2%)
Netherlands (Kingdom of the) 33 (2%)
Indonesia 32 (2%)
Russian Federation 27 (1%)
China 24 (1%)
Sweden 24 (1%)
South Korea 19 (1%)
Unknown 18 (1%)
Hong Kong (China) 18 (1%)
Canada 17 (1%)
Singapore 17 (1%)
Sri Lanka 16 (1%)
South Africa 14 (1%)
France 13 (1%)
Egypt 11 (1%)
Kenya 10 (1%)
Bangladesh 10 (1%)
Romania 10 (1%)
Poland 9 (0%)
Ireland 8 (0%)
Spain 8 (0%)
Hungary 8 (0%)
Nigeria 8 (0%)
Ukraine 7 (0%)
Nepal 6 (0%)
Greece 6 (0%)
Switzerland 6 (0%)
Thailand 5 (0%)
Brazil 5 (0%)
Italy 5 (0%)
Austria 4 (0%)
Finland 4 (0%)
Norway 4 (0%)
El Salvador 4 (0%)
Oman 4 (0%)
United Arab Emirates 4 (0%)
Portugal 4 (0%)
Denmark 3 (0%)
New Zealand 3 (0%)
Japan 3 (0%)
Turkiye 3 (0%)
Georgia 3 (0%)
Iran 2 (0%)
Lebanon 2 (0%)
Tunisia 2 (0%)
Macao 2 (0%)
Cote d'Ivoire 2 (0%)
Croatia 2 (0%)
Saudi Arabia 2 (0%)
Argentina 2 (0%)
Peru 1 (0%)
Palestinian Territory 1 (0%)
Fiji 1 (0%)
Somalia 1 (0%)
Mauritius 1 (0%)
Azerbaijan 1 (0%)
Trinidad and Tobago 1 (0%)
Kazakhstan 1 (0%)
Uganda 1 (0%)
Qatar 1 (0%)
Morocco 1 (0%)
Bosnia and Herzegovina 1 (0%)
Seychelles 1 (0%)
Czechia 1 (0%)
Ethiopia 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Thu Jan 8 08:31:22 2026