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Record
Title
Exploring the Dynamics of Short-Format Videos on Social Media Platforms on Brand Perception and Brand Loyalty
Type
Student Paper
Publ. year
2024
Author/s
Johansson, Selina; Hammar, Ida-Nora
Department/s
Department of Business Administration
In LUP since
2024-06-28
Downloads

Total This Year This Month
1947 1614 430
Downloads per country

United States of America 719 (41%)
India 122 (7%)
United Kingdom of Great Britain and Northern Ireland 105 (6%)
Philippines 79 (5%)
Germany 65 (4%)
Viet Nam 60 (3%)
Taiwan (China) 37 (2%)
Pakistan 35 (2%)
Australia 34 (2%)
Netherlands (Kingdom of the) 33 (2%)
Malaysia 33 (2%)
Indonesia 31 (2%)
Russian Federation 27 (2%)
China 24 (1%)
Sweden 24 (1%)
South Korea 19 (1%)
Unknown 17 (1%)
Hong Kong (China) 17 (1%)
Singapore 17 (1%)
Canada 15 (1%)
France 13 (1%)
South Africa 13 (1%)
Sri Lanka 12 (1%)
Egypt 11 (1%)
Bangladesh 10 (1%)
Kenya 10 (1%)
Romania 10 (1%)
Poland 9 (1%)
Hungary 8 (0%)
Nigeria 8 (0%)
Spain 8 (0%)
Ireland 8 (0%)
Ukraine 7 (0%)
Switzerland 6 (0%)
Nepal 6 (0%)
Greece 6 (0%)
Thailand 5 (0%)
Brazil 5 (0%)
Italy 5 (0%)
Finland 4 (0%)
El Salvador 4 (0%)
Norway 4 (0%)
United Arab Emirates 4 (0%)
Portugal 4 (0%)
Georgia 3 (0%)
Denmark 3 (0%)
New Zealand 3 (0%)
Japan 3 (0%)
Argentina 2 (0%)
Cote d'Ivoire 2 (0%)
Iran 2 (0%)
Tunisia 2 (0%)
Macao 2 (0%)
Austria 2 (0%)
Turkiye 2 (0%)
Croatia 2 (0%)
Kazakhstan 1 (0%)
Fiji 1 (0%)
Morocco 1 (0%)
Uganda 1 (0%)
Oman 1 (0%)
Saudi Arabia 1 (0%)
Azerbaijan 1 (0%)
Qatar 1 (0%)
Bosnia and Herzegovina 1 (0%)
Lebanon 1 (0%)
Palestinian Territory 1 (0%)
Ethiopia 1 (0%)
Czechia 1 (0%)
Peru 1 (0%)
Seychelles 1 (0%)
Somalia 1 (0%)
Mauritius 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Thu Oct 30 08:52:05 2025