LUP Statistics
Record
- Title
- Star-Crossed Luxury - A quantitative study on the relationship between Perceived Brand Identity Fit of unconventional luxury fashion collaborations, Brand Loyalty, and Purchase Intention
- Type
- Student Paper
- Publ. year
- 2024
- Author/s
- Holmqvist Adolfsson, Lucas; Bergtoft, Erik; Johnsson Wallin, Gustaf
- Department/s
- Department of Business Administration
- In LUP since
- 2024-06-28
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