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Record
Title
Love or Loathe: Investigating Brand Lover Responses to Controversial Advertising Campaigns
Type
Student Paper
Publ. year
2024
Author/s
Janczuk, Teresa; Zabrautanu, Daniela-Maria
Department/s
Department of Business Administration
In LUP since
2024-08-12
Downloads

Total This Year This Month
241 133 4
Downloads per country

United States of America 61 (26%)
United Kingdom of Great Britain and Northern Ireland 32 (14%)
China 12 (5%)
Germany 12 (5%)
Sweden 11 (5%)
Viet Nam 9 (4%)
Singapore 9 (4%)
Philippines 9 (4%)
Australia 8 (3%)
Canada 7 (3%)
Indonesia 7 (3%)
Malaysia 6 (3%)
Romania 6 (3%)
Unknown 5 (2%)
India 5 (2%)
Hong Kong (China) 4 (2%)
Spain 3 (1%)
Italy 3 (1%)
Netherlands (Kingdom of the) 3 (1%)
France 3 (1%)
Trinidad and Tobago 2 (1%)
Austria 2 (1%)
Saudi Arabia 2 (1%)
South Korea 2 (1%)
Taiwan (China) 2 (1%)
Japan 2 (1%)
Bahamas 1 (0%)
Iran 1 (0%)
Bangladesh 1 (0%)
Thailand 1 (0%)
Isle of Man 1 (0%)
Egypt 1 (0%)
Serbia 1 (0%)
Finland 1 (0%)
South Africa 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Sat Aug 16 08:39:21 2025