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Record
Title
Love or Loathe: Investigating Brand Lover Responses to Controversial Advertising Campaigns
Type
Student Paper
Publ. year
2024
Author/s
Janczuk, Teresa; Zabrautanu, Daniela-Maria
Department/s
Department of Business Administration
In LUP since
2024-08-12
Downloads

Total This Year This Month
392 47 16
Downloads per country

United States of America 106 (30%)
United Kingdom of Great Britain and Northern Ireland 41 (11%)
Sweden 24 (7%)
Germany 16 (4%)
China 14 (4%)
Canada 12 (3%)
Viet Nam 12 (3%)
Philippines 11 (3%)
Australia 9 (3%)
Singapore 9 (3%)
Indonesia 7 (2%)
Hong Kong (China) 7 (2%)
India 7 (2%)
Romania 6 (2%)
Unknown 6 (2%)
Malaysia 6 (2%)
Netherlands (Kingdom of the) 4 (1%)
Bahamas 4 (1%)
Italy 4 (1%)
France 4 (1%)
Spain 4 (1%)
Pakistan 3 (1%)
Bangladesh 3 (1%)
Turkiye 3 (1%)
Japan 3 (1%)
Lithuania 3 (1%)
Trinidad and Tobago 2 (1%)
Peru 2 (1%)
South Korea 2 (1%)
Saudi Arabia 2 (1%)
South Africa 2 (1%)
Poland 2 (1%)
Austria 2 (1%)
Taiwan (China) 2 (1%)
United Arab Emirates 2 (1%)
Ireland 2 (1%)
Iran 2 (1%)
Portugal 1 (0%)
Switzerland 1 (0%)
Serbia 1 (0%)
Thailand 1 (0%)
Belgium 1 (0%)
Belize 1 (0%)
Isle of Man 1 (0%)
Finland 1 (0%)
Egypt 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Sat Feb 14 08:51:39 2026