LUP Statistics
Record
- Title
- Cannibalization within a Multi-brand Portfolio – The Case of L'Oréal Group
- Type
- Student Paper
- Publ. year
- 2024
- Author/s
- Karlsson, Jacob; Henriksson, Olivia; Ageman, Frida
- Department/s
- Department of Business Administration
- In LUP since
- 2024-11-08
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