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Record
Title
Cannibalization within a Multi-brand Portfolio – The Case of L'Oréal Group
Type
Student Paper
Publ. year
2024
Author/s
Karlsson, Jacob; Henriksson, Olivia; Ageman, Frida
Department/s
Department of Business Administration
In LUP since
2024-11-08
Downloads

Total This Year This Month
627 595 104
Downloads per country

United States of America 284 (48%)
India 32 (5%)
United Kingdom of Great Britain and Northern Ireland 32 (5%)
France 30 (5%)
China 26 (4%)
Viet Nam 16 (3%)
Germany 15 (3%)
Malaysia 12 (2%)
Australia 11 (2%)
Sweden 8 (1%)
Singapore 8 (1%)
Ireland 8 (1%)
Thailand 7 (1%)
Turkiye 6 (1%)
Portugal 5 (1%)
Spain 5 (1%)
Taiwan (China) 5 (1%)
Austria 5 (1%)
Japan 5 (1%)
Italy 5 (1%)
Unknown 5 (1%)
Romania 4 (1%)
Greece 4 (1%)
Indonesia 4 (1%)
Iran 4 (1%)
Hong Kong (China) 4 (1%)
Netherlands (Kingdom of the) 4 (1%)
Pakistan 4 (1%)
Poland 3 (1%)
Paraguay 3 (1%)
Canada 3 (1%)
Russian Federation 3 (1%)
Brazil 3 (1%)
Mexico 2 (0%)
Senegal 2 (0%)
South Africa 2 (0%)
Ghana 2 (0%)
Nigeria 2 (0%)
Czechia 2 (0%)
Lithuania 2 (0%)
Hungary 2 (0%)
Ukraine 2 (0%)
Croatia 1 (0%)
Trinidad and Tobago 1 (0%)
Botswana 1 (0%)
Cote d'Ivoire 1 (0%)
Egypt 1 (0%)
Bahrain 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Wed Aug 27 08:44:42 2025