LUP Statistics
Record
- Title
- Diamonds & Disruption: Evaluating Brand Identity Fit in "Inside the Box" vs. "Outside the Box" Co-Branding Strategies - A Case Study of Tiffany & Co.
- Type
- Student Paper
- Publ. year
- 2024
- Author/s
- Sass, Fenja; Bergen, Helen; Keller, Magdalena Marie
- Department/s
- Department of Business Administration
- In LUP since
- 2024-11-08
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