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Record
Title
"The Brand That Didn't Try (But Really Did)" A Case Study of The Ordinary's Marketing Communication; a skincare brand
Type
Student Paper
Publ. year
2025
Author/s
Leander, Lydia; Pamliden, Felicia
Department/s
Department of Strategic Communication
In LUP since
2025-06-17
Downloads

Total This Year This Month
374 374 206
Downloads per country

United States of America 72 (28%)
India 25 (10%)
United Kingdom of Great Britain and Northern Ireland 20 (8%)
France 13 (5%)
Indonesia 12 (5%)
Australia 10 (4%)
China 10 (4%)
Germany 8 (3%)
South Africa 6 (2%)
Viet Nam 6 (2%)
Sweden 6 (2%)
Finland 5 (2%)
Bangladesh 5 (2%)
Canada 4 (2%)
Malaysia 3 (1%)
Pakistan 3 (1%)
Brazil 3 (1%)
Philippines 3 (1%)
Peru 3 (1%)
Netherlands (Kingdom of the) 3 (1%)
Denmark 3 (1%)
Thailand 3 (1%)
Switzerland 3 (1%)
Spain 3 (1%)
Singapore 2 (1%)
Unknown 2 (1%)
Brunei Darussalam 2 (1%)
Croatia 2 (1%)
Poland 2 (1%)
Chile 1 (0%)
Nigeria 1 (0%)
South Korea 1 (0%)
Egypt 1 (0%)
Ireland 1 (0%)
Greece 1 (0%)
Uruguay 1 (0%)
Bulgaria 1 (0%)
Belgium 1 (0%)
Latvia 1 (0%)
Russian Federation 1 (0%)
Iran 1 (0%)
Slovenia 1 (0%)
Japan 1 (0%)
United Arab Emirates 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Fri Oct 31 08:47:03 2025