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Record
Title
"The Brand That Didn't Try (But Really Did)" A Case Study of The Ordinary's Marketing Communication; a skincare brand
Type
Student Paper
Publ. year
2025
Author/s
Leander, Lydia; Pamliden, Felicia
Department/s
Department of Strategic Communication
In LUP since
2025-06-17
Downloads

Total This Year This Month
435 435 30
Downloads per country

United States of America 89 (28%)
United Kingdom of Great Britain and Northern Ireland 30 (10%)
India 27 (9%)
France 16 (5%)
China 13 (4%)
Australia 12 (4%)
Indonesia 12 (4%)
Germany 10 (3%)
Viet Nam 9 (3%)
Sweden 7 (2%)
South Africa 6 (2%)
Malaysia 6 (2%)
Canada 5 (2%)
Bangladesh 5 (2%)
Finland 5 (2%)
Netherlands (Kingdom of the) 4 (1%)
Portugal 4 (1%)
Pakistan 3 (1%)
Spain 3 (1%)
Switzerland 3 (1%)
Denmark 3 (1%)
Thailand 3 (1%)
Philippines 3 (1%)
Brazil 3 (1%)
Peru 3 (1%)
Russian Federation 2 (1%)
Croatia 2 (1%)
Unknown 2 (1%)
Nepal 2 (1%)
Singapore 2 (1%)
Poland 2 (1%)
Belgium 2 (1%)
Brunei Darussalam 2 (1%)
Iran 1 (0%)
Slovenia 1 (0%)
Nigeria 1 (0%)
Greece 1 (0%)
Uruguay 1 (0%)
Ireland 1 (0%)
Japan 1 (0%)
Chile 1 (0%)
Egypt 1 (0%)
Turkiye 1 (0%)
New Zealand 1 (0%)
United Arab Emirates 1 (0%)
Latvia 1 (0%)
South Korea 1 (0%)
Bulgaria 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Wed Dec 24 08:25:38 2025