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Record
Title
Enhancing brand communication: understanding how practitioners balance creativity and consistency in advertising
Type
Student Paper
Publ. year
2025
Author/s
Caroni-Larsén, Vincent; Schmidt, Simon
Department/s
Department of Strategic Communication
In LUP since
2025-06-30
Downloads

Total This Year This Month
53 53 0
Downloads per country
Sweden 19 (51%)
United States of America 4 (11%)
Singapore 2 (5%)
South Africa 2 (5%)
United Kingdom of Great Britain and Northern Ireland 2 (5%)
Japan 1 (3%)
Chile 1 (3%)
Brazil 1 (3%)
France 1 (3%)
Unknown 1 (3%)
Eswatini 1 (3%)
Viet Nam 1 (3%)
Italy 1 (3%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Sun Nov 2 08:15:02 2025