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Record
Title
How Do Leading Consumer Brands Leverage Strategic Positioning and Differentiation Strategies to Maintain a Sustainable Competitive Advantage in Highly Competitive Markets?
Type
Student Paper
Publ. year
2025
Author/s
Bartram, Julia; Höltermann, Julia
Department/s
Department of Business Administration
In LUP since
2025-06-19
Downloads

Total This Year This Month
463 463 39
Downloads per country

United States of America 247 (60%)
India 15 (4%)
United Kingdom of Great Britain and Northern Ireland 12 (3%)
Brazil 12 (3%)
Viet Nam 8 (2%)
China 6 (1%)
Greece 6 (1%)
Ireland 6 (1%)
Singapore 6 (1%)
Pakistan 6 (1%)
Spain 5 (1%)
New Zealand 5 (1%)
Sweden 5 (1%)
Netherlands (Kingdom of the) 5 (1%)
Kenya 5 (1%)
Canada 4 (1%)
Germany 4 (1%)
South Africa 4 (1%)
Switzerland 4 (1%)
Australia 4 (1%)
Unknown 3 (1%)
Malaysia 3 (1%)
Argentina 3 (1%)
Ukraine 3 (1%)
Denmark 2 (0%)
Belgium 2 (0%)
Japan 2 (0%)
South Korea 2 (0%)
Somalia 2 (0%)
Indonesia 2 (0%)
Trinidad and Tobago 1 (0%)
Philippines 1 (0%)
Costa Rica 1 (0%)
Zimbabwe 1 (0%)
United Arab Emirates 1 (0%)
Poland 1 (0%)
Hong Kong (China) 1 (0%)
Seychelles 1 (0%)
Thailand 1 (0%)
Russian Federation 1 (0%)
Egypt 1 (0%)
Algeria 1 (0%)
Mauritius 1 (0%)
Namibia 1 (0%)
Israel 1 (0%)
Sri Lanka 1 (0%)
France 1 (0%)
Bolivia 1 (0%)
Taiwan (China) 1 (0%)
Qatar 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Wed Dec 24 08:25:38 2025