LUP Statistics
Record
- Title
- When the Brand Is the Person: How Founder-Related Scandals Influence Consumer Perceptions of Brand Image
- Type
- Student Paper
- Publ. year
- 2025
- Author/s
- Bengtsson Vikentorp, Julia; Claesson, Ellinor
- Department/s
- Department of Business Administration
- In LUP since
- 2025-06-30
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