LUP Statistics
Record
- Title
- From Content to Conversion - Exploring the Relationship between UGC Features and Purchase Intention——Evidence from Skincare Content on Xiaohongshu
- Type
- Student Paper
- Publ. year
- 2025
- Author/s
- Mao, Huishan; Cai, Qiwen
- Department/s
- Department of Business Administration
- In LUP since
- 2025-06-30
Downloads
Total | This Year | This Month |
66 | 66 | 22 |
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