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Record
Title
Back to the Future: Young Consumers Explore the Past With Retro Branding
Type
Student Paper
Publ. year
2025
Author/s
Wikström, Oscar; Hillman, Axel
Department/s
Department of Business Administration
In LUP since
2025-06-30
Downloads

Total This Year This Month
55 55 16
Downloads per country
United States of America 13 (76%)
Spain 2 (12%)
France 1 (6%)
Denmark 1 (6%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Sun Aug 24 08:29:40 2025