LUP Statistics
Record
- Title
- Resisting Authenticity: How young adults perceive authenticity in brand communication on TikTok
- Type
- Student Paper
- Publ. year
- 2025
- Author/s
- Van De Peppel Möller, William; Lassar Berg, Frida
- Department/s
- Department of Strategic Communication
- In LUP since
- 2025-07-01
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