LUP Statistics
Record
- Title
- NGO–For-Profit Co-Branding as a Credibility Boost: An Experimental Study on Brand Attitudes and Purchase Intention for Co-Branded Green Products
- Type
- Student Paper
- Publ. year
- 2025
- Author/s
- Holzleitner, Emma; Hausleitner, Victoria Sophie
- Department/s
- Department of Business Administration
- In LUP since
- 2025-09-17
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