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Record
Title
Beyond Brand Fit: Emotional Value in Unexpected Co-Branding
Type
Student Paper
Publ. year
2025
Author/s
Malmgren, Erik; Olsson, Emma; Vinnichuk, Evelina
Department/s
Department of Business Administration
In LUP since
2025-11-14
Downloads

Total This Year This Month
25 25 5
Downloads per country
Sweden 4 (16%)
United States of America 3 (12%)
China 3 (12%)
Germany 3 (12%)
South Korea 3 (12%)
United Kingdom of Great Britain and Northern Ireland 2 (8%)
Sri Lanka 1 (4%)
Hong Kong (China) 1 (4%)
Romania 1 (4%)
Spain 1 (4%)
Brazil 1 (4%)
Netherlands (Kingdom of the) 1 (4%)
Myanmar 1 (4%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Wed Dec 24 08:25:38 2025