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Record
Title
Leveraging brand synergies through co-branding partnerships in a house of brands: The Cases of OMEGA, Birkenstock and Marvel
Type
Student Paper
Publ. year
2025
Author/s
Kersten, Victoria; Jungo, Cécile Luisa; Bernardini, Emily Joyce
Department/s
Department of Business Administration
In LUP since
2025-11-14
Downloads

Total This Year This Month
51 34 6
Downloads per country
United States of America 16 (33%)
United Kingdom of Great Britain and Northern Ireland 8 (16%)
Germany 4 (8%)
Singapore 4 (8%)
Brazil 3 (6%)
Canada 3 (6%)
China 2 (4%)
Hong Kong (China) 2 (4%)
France 1 (2%)
Taiwan (China) 1 (2%)
Sweden 1 (2%)
Norway 1 (2%)
Malaysia 1 (2%)
Viet Nam 1 (2%)
Spain 1 (2%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

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Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Sat Feb 14 08:51:39 2026