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Towards a framework to identify expected and potential enterprise-wide benefits of CRM systems

Jayaganesh, Malini ; Shanks, Graeme and Carlsson, Sven LU (2004)
Please use this url to cite or link to this publication:
author
; and
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
host publication
Proceedings of the 15th Australasian Conference on Information Systems
language
English
LU publication?
yes
id
da0f73e2-9713-433c-ba0f-21f6721cee23 (old id 1386221)
date added to LUP
2016-04-04 14:05:24
date last changed
2018-11-21 21:18:13
@inproceedings{da0f73e2-9713-433c-ba0f-21f6721cee23,
  author       = {{Jayaganesh, Malini and Shanks, Graeme and Carlsson, Sven}},
  booktitle    = {{Proceedings of the 15th Australasian Conference on Information Systems}},
  language     = {{eng}},
  title        = {{Towards a framework to identify expected and potential enterprise-wide benefits of CRM systems}},
  year         = {{2004}},
}