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The Role of Corporate Branding in a Market Driving Strategy

Tarnovskaya, Veronika LU ; Elg, Ulf LU and Burt, Steve (2005) In Lund Institute of Economic Research Working Paper Series
Please use this url to cite or link to this publication:
author
; and
organization
publishing date
type
Working paper/Preprint
publication status
published
subject
in
Lund Institute of Economic Research Working Paper Series
issue
2
publisher
Institute of Economic Research. School of Economics and Management, Lund University
ISSN
1103-3010
language
English
LU publication?
yes
id
013e3c6f-1f0d-4791-8b61-5c1266d3f2f6 (old id 1386666)
date added to LUP
2016-04-01 15:33:51
date last changed
2018-11-21 20:35:08
@misc{013e3c6f-1f0d-4791-8b61-5c1266d3f2f6,
  author       = {{Tarnovskaya, Veronika and Elg, Ulf and Burt, Steve}},
  issn         = {{1103-3010}},
  language     = {{eng}},
  note         = {{Working Paper}},
  number       = {{2}},
  publisher    = {{Institute of Economic Research. School of Economics and Management, Lund University}},
  series       = {{Lund Institute of Economic Research Working Paper Series}},
  title        = {{The Role of Corporate Branding in a Market Driving Strategy}},
  year         = {{2005}},
}