Recording Consumer Practices : A Practical Application in Helsingborg
Aslan, Devrim Umut LU
(2014)
3rd Nordic Conference on Consumer Research, 2014
- Abstract
- Practice theory roughly argues that the material world and the cultural world continuously interact and co-constitute one another. However, existing research methods on consumer behaviors tend to separatethese two dimensions and show a preference toward concentrating on only one of them. Video ethnography as a medium has the potential to capture these two worlds—to combine the symbolic and material, the practical and the discursive, the doings and the sayings. In particular, recording a shopping tour of a consumer as a “walk and talk” session has the ability to capture complex data: the material environment, the context, goods, bodily expressions and words. Two challenges ... (More)
- Practice theory roughly argues that the material world and the cultural world continuously interact and co-constitute one another. However, existing research methods on consumer behaviors tend to separatethese two dimensions and show a preference toward concentrating on only one of them. Video ethnography as a medium has the potential to capture these two worlds—to combine the symbolic and material, the practical and the discursive, the doings and the sayings. In particular, recording a shopping tour of a consumer as a “walk and talk” session has the ability to capture complex data: the material environment, the context, goods, bodily expressions and words. Two challenges with this method, ethical concernsand technical concerns with camera will be discussed. (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/2d5567fb-b645-4e9f-a8ef-fbbe361bce4e
- author
- Aslan, Devrim Umut
LU
- organization
- publishing date
- 2014
- type
- Contribution to conference
- publication status
- unpublished
- subject
- keywords
- Video ethnography, retail, shopping, retail geography
- pages
- 11 pages
- conference name
- 3rd Nordic Conference on Consumer Research, 2014
- conference location
- Vaasa, Finland
- conference dates
- 2014-05-21 - 2014-05-22
- project
- Praxitopia: How shopping makes a street vibrant
- language
- English
- LU publication?
- yes
- id
- 2d5567fb-b645-4e9f-a8ef-fbbe361bce4e
- alternative location
- https://www.researchgate.net/publication/268522344_Recording_Consumer_Practices
- date added to LUP
- 2017-11-09 20:53:55
- date last changed
- 2018-11-21 21:35:58
@misc{2d5567fb-b645-4e9f-a8ef-fbbe361bce4e,
abstract = {{Practice theory roughly argues that the material world and the cultural world continuously interact and co-constitute one another. However, existing research methods on consumer behaviors tend to separatethese two dimensions and show a preference toward concentrating on only one of them. Video ethnography as a medium has the potential to capture these two worlds—to combine the symbolic and material, the practical and the discursive, the doings and the sayings. In particular, recording a shopping tour of a consumer as a “walk and talk” session has the ability to capture complex data: the material environment, the context, goods, bodily expressions and words. Two challenges with this method, ethical concernsand technical concerns with camera will be discussed.}},
author = {{Aslan, Devrim Umut}},
keywords = {{Video ethnography; retail; shopping; retail geography}},
language = {{eng}},
title = {{Recording Consumer Practices : A Practical Application in Helsingborg}},
url = {{https://www.researchgate.net/publication/268522344_Recording_Consumer_Practices}},
year = {{2014}},
}