Using eye-tracking to trace a cognitive process: Gaze behavior during decision making in a natural environment
Gidlöf, Kerstin LU ; Wallin, Annika LU
; Dewhurst, Richard
LU
and Holmqvist, Kenneth
LU
(2013)
In Journal of Eye Movement Research
6(1).
p.3-14
- Abstract
- The visual behaviour of consumers buying (or searching for) products in a supermarket was measured and used to analyse the stages of their decision process. Traditionally metrics used to trace decision-making processes are difficult to use in natural environments that often contain many options and unstructured information. Unlike previous attempts in this direction (i.e. Russo & Leclerc, 1994), our methodology reveals differences between a decision-making task and a search task. In particular the second (evaluation) stage of a decision task contains more re-dwells than the second stage of a comparable search task. This study addresses the growing concern of taking eye movement research from the laboratory into the ‘real-world’, so... (More)
- The visual behaviour of consumers buying (or searching for) products in a supermarket was measured and used to analyse the stages of their decision process. Traditionally metrics used to trace decision-making processes are difficult to use in natural environments that often contain many options and unstructured information. Unlike previous attempts in this direction (i.e. Russo & Leclerc, 1994), our methodology reveals differences between a decision-making task and a search task. In particular the second (evaluation) stage of a decision task contains more re-dwells than the second stage of a comparable search task. This study addresses the growing concern of taking eye movement research from the laboratory into the ‘real-world’, so findings can be better generalised to natural situations. (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/3241222
- author
- Gidlöf, Kerstin
LU
; Wallin, Annika
LU
; Dewhurst, Richard
LU
and Holmqvist, Kenneth
LU
- organization
- publishing date
- 2013
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- visual search, process tracing, natural environments, decision-making, eye movements
- in
- Journal of Eye Movement Research
- volume
- 6
- issue
- 1
- pages
- 3 - 14
- publisher
- European Group for Eye Movement Research
- external identifiers
-
- wos:000328117900003
- ISSN
- 1995-8692
- language
- English
- LU publication?
- yes
- id
- eaafa64f-a07f-44ea-a2c2-d9a0f4879c8b (old id 3241222)
- alternative location
- http://www.jemr.org/online/6/1/3
- date added to LUP
- 2016-04-01 13:25:36
- date last changed
- 2022-10-14 13:30:03
@article{eaafa64f-a07f-44ea-a2c2-d9a0f4879c8b,
abstract = {{The visual behaviour of consumers buying (or searching for) products in a supermarket was measured and used to analyse the stages of their decision process. Traditionally metrics used to trace decision-making processes are difficult to use in natural environments that often contain many options and unstructured information. Unlike previous attempts in this direction (i.e. Russo & Leclerc, 1994), our methodology reveals differences between a decision-making task and a search task. In particular the second (evaluation) stage of a decision task contains more re-dwells than the second stage of a comparable search task. This study addresses the growing concern of taking eye movement research from the laboratory into the ‘real-world’, so findings can be better generalised to natural situations.}},
author = {{Gidlöf, Kerstin and Wallin, Annika and Dewhurst, Richard and Holmqvist, Kenneth}},
issn = {{1995-8692}},
keywords = {{visual search; process tracing; natural environments; decision-making; eye movements}},
language = {{eng}},
number = {{1}},
pages = {{3--14}},
publisher = {{European Group for Eye Movement Research}},
series = {{Journal of Eye Movement Research}},
title = {{Using eye-tracking to trace a cognitive process: Gaze behavior during decision making in a natural environment}},
url = {{http://www.jemr.org/online/6/1/3}},
volume = {{6}},
year = {{2013}},
}