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Understanding price premium for grocery products: a conceptual model of customer-based brand equity

Anselmsson, Johan LU ; Johansson, Ulf LU and Bondesson, Niklas LU (2007) In Journal of Product & Brand Management 16(6). p.401-414
Please use this url to cite or link to this publication:
author
; and
organization
publishing date
type
Contribution to journal
publication status
published
subject
in
Journal of Product & Brand Management
volume
16
issue
6
pages
401 - 414
publisher
Emerald Group Publishing Limited
external identifiers
  • scopus:34848862827
ISSN
1061-0421
DOI
10.1108/10610420710823762
language
English
LU publication?
yes
id
051bb4b2-13fe-479c-92ce-63f7114f8e66 (old id 3450766)
alternative location
http://www.emeraldinsight.com/journals.htm?issn=1061-0421&volume=16&issue=6&articleid=1628214&show=html
date added to LUP
2016-04-01 16:37:44
date last changed
2022-03-30 17:06:11
@article{051bb4b2-13fe-479c-92ce-63f7114f8e66,
  author       = {{Anselmsson, Johan and Johansson, Ulf and Bondesson, Niklas}},
  issn         = {{1061-0421}},
  language     = {{eng}},
  number       = {{6}},
  pages        = {{401--414}},
  publisher    = {{Emerald Group Publishing Limited}},
  series       = {{Journal of Product & Brand Management}},
  title        = {{Understanding price premium for grocery products: a conceptual model of customer-based brand equity}},
  url          = {{http://dx.doi.org/10.1108/10610420710823762}},
  doi          = {{10.1108/10610420710823762}},
  volume       = {{16}},
  year         = {{2007}},
}