Personal branding
(2015)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/5156779
- author
- Cassinger, Cecilia LU
- organization
- publishing date
- 2015
- type
- Chapter in Book/Report/Conference proceeding
- publication status
- published
- subject
- keywords
- impression management, branding, self-promotion, commodification
- host publication
- The SAGE Encyclopedia of Quality and the Service Economy
- editor
- Su Mi, Dahlgaard-Park
- publisher
- SAGE Publications
- ISBN
- 9781452256726
- language
- English
- LU publication?
- yes
- id
- 2453acd6-cd9d-4fcd-8e7d-6ebd92e65339 (old id 5156779)
- date added to LUP
- 2016-04-04 10:48:35
- date last changed
- 2018-11-21 21:00:54
@inbook{2453acd6-cd9d-4fcd-8e7d-6ebd92e65339,
author = {{Cassinger, Cecilia}},
booktitle = {{The SAGE Encyclopedia of Quality and the Service Economy}},
editor = {{Su Mi, Dahlgaard-Park}},
isbn = {{9781452256726}},
keywords = {{impression management; branding; self-promotion; commodification}},
language = {{eng}},
publisher = {{SAGE Publications}},
title = {{Personal branding}},
year = {{2015}},
}