Regulating Pharmaceutical Industry Marketing: Development, Enforcement and Outcome of Marketing Rules
(2016) In Sociology Compass 10(1). p.74-86- Abstract
- This essay reviews work in sociology and cognate fields regarding pharmaceutical marketing and its regulation. In particular, it considers how this literature contributes to a better understanding of the process of pharmaceuticalization, defined as “the translation or transformation of human conditions, capabilities, and capacities into opportunities for pharmaceutical intervention.” The review addresses two research areas that offer productive avenues of investigations of the marketing-regulatory nexus in the context of pharmaceuticalization. The first concerns the sociopolitical mechanisms underlying development and enforcement of marketing rules. The second considers the impact of rules and enforcement schemes on corporate marketing... (More)
- This essay reviews work in sociology and cognate fields regarding pharmaceutical marketing and its regulation. In particular, it considers how this literature contributes to a better understanding of the process of pharmaceuticalization, defined as “the translation or transformation of human conditions, capabilities, and capacities into opportunities for pharmaceutical intervention.” The review addresses two research areas that offer productive avenues of investigations of the marketing-regulatory nexus in the context of pharmaceuticalization. The first concerns the sociopolitical mechanisms underlying development and enforcement of marketing rules. The second considers the impact of rules and enforcement schemes on corporate marketing practices and, consequently, on the shaping of pharmaceutical markets and health. (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/8033393
- author
- Mulinari, Shai LU
- organization
- publishing date
- 2016
- type
- Contribution to journal
- publication status
- published
- subject
- in
- Sociology Compass
- volume
- 10
- issue
- 1
- pages
- 74 - 86
- publisher
- John Wiley & Sons Inc.
- external identifiers
-
- wos:000368087300007
- scopus:84953439110
- ISSN
- 1751-9020
- DOI
- 10.1111/soc4.12335
- project
- The dilemma of the swine flu vaccine
- language
- English
- LU publication?
- yes
- id
- e6900b7d-8c3b-4310-b4ec-7ebee1b2fd0c (old id 8033393)
- alternative location
- http://onlinelibrary.wiley.com/doi/10.1111/soc4.12335/full
- date added to LUP
- 2016-04-01 14:01:06
- date last changed
- 2024-02-08 10:31:46
@article{e6900b7d-8c3b-4310-b4ec-7ebee1b2fd0c,
abstract = {{This essay reviews work in sociology and cognate fields regarding pharmaceutical marketing and its regulation. In particular, it considers how this literature contributes to a better understanding of the process of pharmaceuticalization, defined as “the translation or transformation of human conditions, capabilities, and capacities into opportunities for pharmaceutical intervention.” The review addresses two research areas that offer productive avenues of investigations of the marketing-regulatory nexus in the context of pharmaceuticalization. The first concerns the sociopolitical mechanisms underlying development and enforcement of marketing rules. The second considers the impact of rules and enforcement schemes on corporate marketing practices and, consequently, on the shaping of pharmaceutical markets and health.}},
author = {{Mulinari, Shai}},
issn = {{1751-9020}},
language = {{eng}},
number = {{1}},
pages = {{74--86}},
publisher = {{John Wiley & Sons Inc.}},
series = {{Sociology Compass}},
title = {{Regulating Pharmaceutical Industry Marketing: Development, Enforcement and Outcome of Marketing Rules}},
url = {{https://lup.lub.lu.se/search/files/3723010/8509443.pdf}},
doi = {{10.1111/soc4.12335}},
volume = {{10}},
year = {{2016}},
}