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The Tetra Pak Trademark Protection Campaign : A life and death struggle

Urde, Mats LU (1999) p.227-235
Abstract
Identity viewed with a branding lense from different prospectives
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
identity, brand, trademark, logotype, symbols
host publication
Identity : Trademarks, Logotypes and Symbols - Trademarks, Logotypes and Symbols
editor
Holger, Lena and Holmberg, Ingalill
pages
8 pages
publisher
Nationalmuseum
ISBN
9171006591
9789171006592
language
English
LU publication?
yes
id
b83c5ed2-af7d-4dfa-8b6d-baeb23cc006a
date added to LUP
2017-06-30 10:34:52
date last changed
2018-11-21 21:33:08
@inbook{b83c5ed2-af7d-4dfa-8b6d-baeb23cc006a,
  abstract     = {{Identity viewed with a branding lense from different prospectives}},
  author       = {{Urde, Mats}},
  booktitle    = {{Identity : Trademarks, Logotypes and Symbols}},
  editor       = {{Holger, Lena and Holmberg, Ingalill}},
  isbn         = {{9171006591}},
  keywords     = {{identity; brand; trademark; logotype; symbols}},
  language     = {{eng}},
  month        = {{01}},
  pages        = {{227--235}},
  publisher    = {{Nationalmuseum}},
  title        = {{The Tetra Pak Trademark Protection Campaign : A life and death struggle}},
  year         = {{1999}},
}