Generating Situational Authority Through Genre of Governance : A Case Study of Chinese Public Sectors’ Crisis Management Strategies
(2017) Annual Conference of the International Communication Association, 2017- Abstract
- This study investigates how public sector organizations generate authority in social media crisis. Furthermore, it examines how genres of governance, namely genre chain and genre mixing, contribute to the generation of authority. On this basis of an interdisciplinary theoretical framework consisting of the concepts of “network governance” and “authority,” a genre analysis of 100 top forwarded posts on Weibo about a high-profile murder demonstrates the mechanism of authority generation: First, genre chain is used to discursively sustain the institutional structure during the crisis; Second, genre mixing is employed as a way to resonate with the key audiences. These findings illustrate that the authority of public sector organizations in... (More)
- This study investigates how public sector organizations generate authority in social media crisis. Furthermore, it examines how genres of governance, namely genre chain and genre mixing, contribute to the generation of authority. On this basis of an interdisciplinary theoretical framework consisting of the concepts of “network governance” and “authority,” a genre analysis of 100 top forwarded posts on Weibo about a high-profile murder demonstrates the mechanism of authority generation: First, genre chain is used to discursively sustain the institutional structure during the crisis; Second, genre mixing is employed as a way to resonate with the key audiences. These findings illustrate that the authority of public sector organizations in crisis goes beyond the context of fixed institutions, and needs to be considered as a situationally constructed concept, gained through collaborative endeavor within governance network. (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/e0af2258-8737-49e3-948d-818ca15b77a6
- author
- Zhao, Hui LU
- organization
- publishing date
- 2017-05-28
- type
- Contribution to conference
- publication status
- unpublished
- subject
- conference name
- Annual Conference of the International Communication Association, 2017
- conference location
- San Diego, United States
- conference dates
- 2017-05-25 - 2017-05-29
- language
- English
- LU publication?
- yes
- additional info
- Top three student paper award, Organizational Communication Division
- id
- e0af2258-8737-49e3-948d-818ca15b77a6
- date added to LUP
- 2017-06-05 16:51:44
- date last changed
- 2020-10-30 11:44:32
@misc{e0af2258-8737-49e3-948d-818ca15b77a6,
abstract = {{This study investigates how public sector organizations generate authority in social media crisis. Furthermore, it examines how genres of governance, namely genre chain and genre mixing, contribute to the generation of authority. On this basis of an interdisciplinary theoretical framework consisting of the concepts of “network governance” and “authority,” a genre analysis of 100 top forwarded posts on Weibo about a high-profile murder demonstrates the mechanism of authority generation: First, genre chain is used to discursively sustain the institutional structure during the crisis; Second, genre mixing is employed as a way to resonate with the key audiences. These findings illustrate that the authority of public sector organizations in crisis goes beyond the context of fixed institutions, and needs to be considered as a situationally constructed concept, gained through collaborative endeavor within governance network.}},
author = {{Zhao, Hui}},
language = {{eng}},
month = {{05}},
title = {{Generating Situational Authority Through Genre of Governance : A Case Study of Chinese Public Sectors’ Crisis Management Strategies}},
year = {{2017}},
}