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Towards a framework to identify expected and potential enterprise-wide benefits of CRM systems

Jayaganesh, Malini; Shanks, Graeme and Carlsson, Sven LU (2004) In Proceedings of the 15th Australasian Conference on Information Systems
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Proceedings of the 15th Australasian Conference on Information Systems
language
English
LU publication?
yes
id
da0f73e2-9713-433c-ba0f-21f6721cee23 (old id 1386221)
date added to LUP
2009-04-20 12:27:20
date last changed
2016-04-16 12:04:46
@misc{da0f73e2-9713-433c-ba0f-21f6721cee23,
  author       = {Jayaganesh, Malini and Shanks, Graeme and Carlsson, Sven},
  language     = {eng},
  series       = {Proceedings of the 15th Australasian Conference on Information Systems},
  title        = {Towards a framework to identify expected and potential enterprise-wide benefits of CRM systems},
  year         = {2004},
}