Advanced

IKEA: Entering Russia

Elg, Ulf LU ; Jonsson, Anna LU and Tarnovskaya, Veronika LU (2014) In International Marketing 4th edition p.529-533
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
IKEA, Russia, international marketing
categories
Popular Science
in
International Marketing 4th edition
editor
Ghauri, Pervez and Cateora, Philip
pages
529 - 533
publisher
McGraw Hill
language
English
LU publication?
yes
id
61dd4af6-5844-44f4-a548-00192a4a3668 (old id 1386415)
date added to LUP
2009-04-20 12:27:21
date last changed
2016-04-16 09:58:49
@misc{61dd4af6-5844-44f4-a548-00192a4a3668,
  author       = {Elg, Ulf and Jonsson, Anna and Tarnovskaya, Veronika},
  editor       = {Ghauri, Pervez and Cateora, Philip},
  keyword      = {IKEA,Russia,international marketing},
  language     = {eng},
  pages        = {529--533},
  publisher    = {ARRAY(0xb7c5660)},
  series       = {International Marketing 4th edition},
  title        = {IKEA: Entering Russia},
  year         = {2014},
}