Advanced

The penetration of retailer brands and the impact on consumer prices - A study based on household expenditures for 35 grocery categories

Anselmsson, Johan LU ; Johansson, Ulf LU ; Bondesson, Niklas LU and Marañon, Antonio LU (2008) In Journal of Retailing and Consumer Services 15(1). p.42-51
Abstract
The aim of this study is to examine the relationship between retailer brand (RB) market shares and consumer prices. Furthermore it investigates whether changes in category price and expenditure are due to changes in customer purchase patterns or changes in relative price levels (price gap) of RBs and national brands (NBs). Data from the market research company GfK's consumer household panel, comprised of purchases made by 3000 Swedish households, for 35 randomly chosen grocery categories during the time period 2001–2004, is analysed. Results show a weak but significant negative relation between RB market share size, and the consumer prices in terms of household expenditures. The price level and changes in price level are first of all due... (More)
The aim of this study is to examine the relationship between retailer brand (RB) market shares and consumer prices. Furthermore it investigates whether changes in category price and expenditure are due to changes in customer purchase patterns or changes in relative price levels (price gap) of RBs and national brands (NBs). Data from the market research company GfK's consumer household panel, comprised of purchases made by 3000 Swedish households, for 35 randomly chosen grocery categories during the time period 2001–2004, is analysed. Results show a weak but significant negative relation between RB market share size, and the consumer prices in terms of household expenditures. The price level and changes in price level are first of all due to change in prices of the market leader and secondly due to changes in customer purchase patterns. The results also show some evidence that RBs have greater impact on prices initially, when the RB market share grows from 0% to 10%. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
Retailer brands, Private labels, Store brands, Purchase patterns, Consumer prices
in
Journal of Retailing and Consumer Services
volume
15
issue
1
pages
42 - 51
publisher
Elsevier
external identifiers
  • Scopus:35748933534
ISSN
0969-6989
DOI
10.1016/j.jretconser.2007.03.001
language
English
LU publication?
yes
id
29022c37-48f2-4966-80e4-bdcfc8c28f23 (old id 1386424)
date added to LUP
2009-04-20 12:27:21
date last changed
2016-10-13 04:57:46
@misc{29022c37-48f2-4966-80e4-bdcfc8c28f23,
  abstract     = {The aim of this study is to examine the relationship between retailer brand (RB) market shares and consumer prices. Furthermore it investigates whether changes in category price and expenditure are due to changes in customer purchase patterns or changes in relative price levels (price gap) of RBs and national brands (NBs). Data from the market research company GfK's consumer household panel, comprised of purchases made by 3000 Swedish households, for 35 randomly chosen grocery categories during the time period 2001–2004, is analysed. Results show a weak but significant negative relation between RB market share size, and the consumer prices in terms of household expenditures. The price level and changes in price level are first of all due to change in prices of the market leader and secondly due to changes in customer purchase patterns. The results also show some evidence that RBs have greater impact on prices initially, when the RB market share grows from 0% to 10%.},
  author       = {Anselmsson, Johan and Johansson, Ulf and Bondesson, Niklas and Marañon, Antonio},
  issn         = {0969-6989},
  keyword      = {Retailer brands, Private labels,Store brands,Purchase patterns, Consumer prices},
  language     = {eng},
  number       = {1},
  pages        = {42--51},
  publisher    = {ARRAY(0x5022928)},
  series       = {Journal of Retailing and Consumer Services},
  title        = {The penetration of retailer brands and the impact on consumer prices - A study based on household expenditures for 35 grocery categories},
  url          = {http://dx.doi.org/10.1016/j.jretconser.2007.03.001},
  volume       = {15},
  year         = {2008},
}