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Personal Readings and Public Texts – Book Blogs and Online Writing about Literature

Steiner, Ann LU (2010) In Culture Unbound. Journal of Cultural Research 2. p.471-494
Abstract
The blogging culture has become an important and integrated part of the book trade and has influenced the publishing, marketing and distribution of literature in North America and in many European countries. However, it is unclear how this potential agency among bloggers operates, and thus far most research has concerned politics, media systems and larger social structures. The present article is a study of the Swedish book blogs during the autumn of 2009 and is an attempt to address a small, but significant, part of the Internet influence. The relationship between books and digital technology is complicated and manifold, but it is clear that the Internet has changed how people access books, how they read and how they communicate with... (More)
The blogging culture has become an important and integrated part of the book trade and has influenced the publishing, marketing and distribution of literature in North America and in many European countries. However, it is unclear how this potential agency among bloggers operates, and thus far most research has concerned politics, media systems and larger social structures. The present article is a study of the Swedish book blogs during the autumn of 2009 and is an attempt to address a small, but significant, part of the Internet influence. The relationship between books and digital technology is complicated and manifold, but it is clear that the Internet has changed how people access books, how they read and how they communicate with others about their reading. Here, the position of the amateur is one that will be discussed in detail in terms of professionalism, strategies and hierarchies. Another issue that will be addressed is the connections between the book bloggers and the book trade, especially the publishers and their marketing departments. The book bloggers operate in a social realm, despite the fact that their writing is personal, and have to be understood in their social, economic and literary context. The Swedish book blogs will be analysed with the help of reader-response theory, sociology of literature and a book historical perspective on the dissemination of literature. (Less)
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author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
book trade, book histor, Internet, Blogs, reading, reader-response theory
in
Culture Unbound. Journal of Cultural Research
volume
2
pages
471 - 494
language
Swedish
LU publication?
yes
id
1868fc7d-aa1d-4fed-8c95-dc2649d31160 (old id 1593160)
alternative location
http://www.cultureunbound.ep.liu.se/
date added to LUP
2010-04-26 10:48:00
date last changed
2016-04-16 11:11:44
@misc{1868fc7d-aa1d-4fed-8c95-dc2649d31160,
  abstract     = {The blogging culture has become an important and integrated part of the book trade and has influenced the publishing, marketing and distribution of literature in North America and in many European countries. However, it is unclear how this potential agency among bloggers operates, and thus far most research has concerned politics, media systems and larger social structures. The present article is a study of the Swedish book blogs during the autumn of 2009 and is an attempt to address a small, but significant, part of the Internet influence. The relationship between books and digital technology is complicated and manifold, but it is clear that the Internet has changed how people access books, how they read and how they communicate with others about their reading. Here, the position of the amateur is one that will be discussed in detail in terms of professionalism, strategies and hierarchies. Another issue that will be addressed is the connections between the book bloggers and the book trade, especially the publishers and their marketing departments. The book bloggers operate in a social realm, despite the fact that their writing is personal, and have to be understood in their social, economic and literary context. The Swedish book blogs will be analysed with the help of reader-response theory, sociology of literature and a book historical perspective on the dissemination of literature.},
  author       = {Steiner, Ann},
  keyword      = {book trade,book histor,Internet,Blogs,reading,reader-response theory},
  language     = {swe},
  pages        = {471--494},
  series       = {Culture Unbound. Journal of Cultural Research},
  title        = {Personal Readings and Public Texts – Book Blogs and Online Writing about Literature},
  volume       = {2},
  year         = {2010},
}