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Communicating imperceptible product attributes through traceability: A case study in an organic food supply chain

Lindh, Helena LU and Olsson, Annika LU (2010) In Renewable Agriculture and Food Systems 25(4). p.263-271
Abstract (Swedish)
Abstract in Undetermined

Companies in the food industry are driven to improve their traceability for several reasons. The primary reasons are food safety and quality. Another is the response to the increased interest among consumers in imperceptible product attributes such as organic, fair trade, dolphin-safe and non genetically modified (non-GMO). Such attributes are hard to distinguish and thus require generally enhanced traceability in order to verify their existence. This has led to an emergent area in which actors engage in gaining and maintaining traceability and communicating it to the consumers. This paper describes the relations between the actors in a supply chain (SC) in the field of organic food systems. It... (More)
Abstract in Undetermined

Companies in the food industry are driven to improve their traceability for several reasons. The primary reasons are food safety and quality. Another is the response to the increased interest among consumers in imperceptible product attributes such as organic, fair trade, dolphin-safe and non genetically modified (non-GMO). Such attributes are hard to distinguish and thus require generally enhanced traceability in order to verify their existence. This has led to an emergent area in which actors engage in gaining and maintaining traceability and communicating it to the consumers. This paper describes the relations between the actors in a supply chain (SC) in the field of organic food systems. It examines the objectives each actor has for gaining and maintaining traceability throughout the SC. The focus on organic relates to the challenge for the companies to ensure this imperceptible product attribute throughout the entire food system. A single case study was conducted in an organic food system providing organic ice cream products. The data collection included semi-structured interviews, observations, a review of internal documents and a survey among the participating companies. The findings illustrate and elaborate on the objectives companies have for engaging in traceability. The objectives identified are divided into three categories: food safety and quality, managing the SC and internal resources and communication with consumers. The survey confirms the results from the interviews that all actors want to engage in traceability. They prioritize the objectives differently, however. The study highlights the value of close relations between the actors when addressing consumer concerns regarding product and process characteristics, such as the imperceptible organic attribute. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
organic food, imperceptible product attributes, food system, food supply chain, case study, consumer communication, supply chain management, traceability: packaging, logistics, packaging logistics
in
Renewable Agriculture and Food Systems
volume
25
issue
4
pages
263 - 271
publisher
Cambridge University Press
external identifiers
  • WOS:000283802100003
  • Scopus:77958454553
ISSN
1742-1705
DOI
10.1017/S1742170510000281
language
English
LU publication?
yes
id
5f14b18b-ff9c-4268-8c51-3d9847c83834 (old id 1599798)
alternative location
http://www.foreignpolicybulletinmonitor.com/action/displayAbstract?fromPage=online&aid=7911808
date added to LUP
2010-05-06 08:33:17
date last changed
2016-10-13 04:38:25
@misc{5f14b18b-ff9c-4268-8c51-3d9847c83834,
  abstract     = {<b>Abstract in Undetermined</b><br/><br>
Companies in the food industry are driven to improve their traceability for several reasons. The primary reasons are food safety and quality. Another is the response to the increased interest among consumers in imperceptible product attributes such as organic, fair trade, dolphin-safe and non genetically modified (non-GMO). Such attributes are hard to distinguish and thus require generally enhanced traceability in order to verify their existence. This has led to an emergent area in which actors engage in gaining and maintaining traceability and communicating it to the consumers. This paper describes the relations between the actors in a supply chain (SC) in the field of organic food systems. It examines the objectives each actor has for gaining and maintaining traceability throughout the SC. The focus on organic relates to the challenge for the companies to ensure this imperceptible product attribute throughout the entire food system. A single case study was conducted in an organic food system providing organic ice cream products. The data collection included semi-structured interviews, observations, a review of internal documents and a survey among the participating companies. The findings illustrate and elaborate on the objectives companies have for engaging in traceability. The objectives identified are divided into three categories: food safety and quality, managing the SC and internal resources and communication with consumers. The survey confirms the results from the interviews that all actors want to engage in traceability. They prioritize the objectives differently, however. The study highlights the value of close relations between the actors when addressing consumer concerns regarding product and process characteristics, such as the imperceptible organic attribute.},
  author       = {Lindh, Helena and Olsson, Annika},
  issn         = {1742-1705},
  keyword      = {organic food,imperceptible product attributes,food system,food supply chain,case study,consumer communication,supply chain management,traceability: packaging,logistics,packaging logistics},
  language     = {eng},
  number       = {4},
  pages        = {263--271},
  publisher    = {ARRAY(0x8230d48)},
  series       = {Renewable Agriculture and Food Systems},
  title        = {Communicating imperceptible product attributes through traceability: A case study in an organic food supply chain},
  url          = {http://dx.doi.org/10.1017/S1742170510000281},
  volume       = {25},
  year         = {2010},
}