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Potential, Actual and Perceived Exposure of Internet Advertisement among Swedish 14–16 Years Old Children

Sandberg, Helena LU ; Gidlöf, Kerstin LU and Holmberg, Nils LU (2010) Child and Teen Consumption. Interdisciplinary, theory and practice
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to conference
publication status
unpublished
subject
keywords
children, exposure, advertising, internet, eye-movement
conference name
Child and Teen Consumption. Interdisciplinary, theory and practice
language
English
LU publication?
yes
id
24e95880-dd61-4502-91e1-ba824179acaf (old id 1731466)
date added to LUP
2011-01-02 22:45:23
date last changed
2016-04-16 10:39:20
@misc{24e95880-dd61-4502-91e1-ba824179acaf,
  author       = {Sandberg, Helena and Gidlöf, Kerstin and Holmberg, Nils},
  keyword      = {children,exposure,advertising,internet,eye-movement},
  language     = {eng},
  title        = {Potential, Actual and Perceived Exposure of Internet Advertisement among Swedish 14–16 Years Old Children},
  year         = {2010},
}