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Methodologies for Multimodal Research

(2012) In Visual communication Journal 2012 Special issue 11 (3).
Abstract
This special issue presents and discusses prominent methods

and tools for multimodal analysis and reception. It comprises an editorial, a set of six

papers and a book review and brings together international researchers from

Germany, Sweden, Denmark, United States and Singapore representing various

disciplines: communication and media studies, social semiotics, cognitive

science, educational psychology, health studies and visual communication.

The methods include content analysis, social semiotic analysis, eye tracking

measurements – in combination with think aloud protocols and retrospective

interviews – as well as iconology and psychophysiological real time... (More)
This special issue presents and discusses prominent methods

and tools for multimodal analysis and reception. It comprises an editorial, a set of six

papers and a book review and brings together international researchers from

Germany, Sweden, Denmark, United States and Singapore representing various

disciplines: communication and media studies, social semiotics, cognitive

science, educational psychology, health studies and visual communication.

The methods include content analysis, social semiotic analysis, eye tracking

measurements – in combination with think aloud protocols and retrospective

interviews – as well as iconology and psychophysiological real time measurements.

The respective approaches are exemplified through detailed analyses

of a variety of materials, including press photography, art, multimodal health

education materials, PowerPoint presentations, internet advertisements and

TV media discussions.

The aim of the issue is to exchange current and novel methodological approaches in order to analyze visuality and multimodality by using a multidisciplinary framework. The articles cover and integrate a wide range of theoretical and methodological approaches to visual communication and multimodality and use a triangulation of methods to study the following issues: dynamic aspects of image perception; the role of individual differences and expertise; the role of the goal/task and context for perception and interpretation of visuals, attentional and cognitive processing underlying interaction with visuals; the role of knowledge; the emotional impact of visuals; and the process of meaning-making (intersemiosis) and the relation between visual attention, meaning attribution and emotion. (Less)
Please use this url to cite or link to this publication:
organization
publishing date
type
Book/Report
publication status
published
subject
keywords
interdisciplinary methodology, multimodality, visual communication
in
Visual communication Journal 2012
editor
Holsanova, Jana LU
volume
Special issue 11 (3)
pages
150 pages
publisher
SAGE Publications
project
Cognition, Communication and Learning
language
English
LU publication?
yes
id
e6fcca81-5dce-441d-87db-6062090ec983 (old id 2303724)
date added to LUP
2012-01-30 11:40:22
date last changed
2016-04-16 07:38:34
@misc{e6fcca81-5dce-441d-87db-6062090ec983,
  abstract     = {This special issue presents and discusses prominent methods<br/><br>
and tools for multimodal analysis and reception. It comprises an editorial, a set of six<br/><br>
papers and a book review and brings together international researchers from<br/><br>
Germany, Sweden, Denmark, United States and Singapore representing various<br/><br>
disciplines: communication and media studies, social semiotics, cognitive<br/><br>
science, educational psychology, health studies and visual communication.<br/><br>
The methods include content analysis, social semiotic analysis, eye tracking<br/><br>
measurements – in combination with think aloud protocols and retrospective<br/><br>
interviews – as well as iconology and psychophysiological real time measurements.<br/><br>
The respective approaches are exemplified through detailed analyses<br/><br>
of a variety of materials, including press photography, art, multimodal health<br/><br>
education materials, PowerPoint presentations, internet advertisements and<br/><br>
TV media discussions.<br/><br>
The aim of the issue is to exchange current and novel methodological approaches in order to analyze visuality and multimodality by using a multidisciplinary framework. The articles cover and integrate a wide range of theoretical and methodological approaches to visual communication and multimodality and use a triangulation of methods to study the following issues: dynamic aspects of image perception; the role of individual differences and expertise; the role of the goal/task and context for perception and interpretation of visuals, attentional and cognitive processing underlying interaction with visuals; the role of knowledge; the emotional impact of visuals; and the process of meaning-making (intersemiosis) and the relation between visual attention, meaning attribution and emotion.},
  editor       = {Holsanova, Jana},
  keyword      = {interdisciplinary methodology,multimodality,visual communication},
  language     = {eng},
  pages        = {150},
  publisher    = {ARRAY(0x8b51a00)},
  series       = {Visual communication Journal 2012},
  title        = {Methodologies for Multimodal Research},
  volume       = {Special issue 11 (3)},
  year         = {2012},
}