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Governing consumers through freedom: A theoretical discussion of the co-creation construct

Cassinger, Cecilia LU and Bertilsson, Jon LU (2011) European Conference of the Association for Consumer Research 9. p.412-416
Please use this url to cite or link to this publication:
author
and
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
submitted
subject
keywords
Governmentality, Branding, Co-creation, Consumption
host publication
European Advances in Consumer Research
editor
Bradshaw, Alan ; Hackley, Chris and Maclaran, Pauline
volume
9
pages
4 pages
publisher
Association for Consumer Research
conference name
European Conference of the Association for Consumer Research
conference location
London, United Kingdom
conference dates
2010-06-30
ISBN
0-915552-66-3
language
English
LU publication?
no
id
c8658424-250e-47c2-a2a5-cb593a8d2a7c (old id 3561596)
date added to LUP
2016-04-04 12:08:00
date last changed
2020-05-26 16:56:57
@inproceedings{c8658424-250e-47c2-a2a5-cb593a8d2a7c,
  author       = {{Cassinger, Cecilia and Bertilsson, Jon}},
  booktitle    = {{European Advances in Consumer Research}},
  editor       = {{Bradshaw, Alan and Hackley, Chris and Maclaran, Pauline}},
  isbn         = {{0-915552-66-3}},
  keywords     = {{Governmentality; Branding; Co-creation; Consumption}},
  language     = {{eng}},
  pages        = {{412--416}},
  publisher    = {{Association for Consumer Research}},
  title        = {{Governing consumers through freedom: A theoretical discussion of the co-creation construct}},
  volume       = {{9}},
  year         = {{2011}},
}