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Design for Desirability: A Collaborative Innovation-Initiative between New Zealand Design Academia and Industry

Goellner, Mark; Warell, Anders LU ; Adank, Rodney; Garrett, Lyn and Parker, Tony (2010) In Handbook of Research on Trends in Product Design and Development: Technological and Organizational Perspectives p.328-347
Abstract
This chapter outlines an innovative and collaborative design research project that connects New Zealand SME manufacturers with advanced design thinking about affective design. This project was developed and implemented by the centre for affective design research (Affect) at Massey University. Design researchers and five NZ companies have collaborated to foster ‘design-for-desirability’ thinking and develop capabilities by means of knowledge sharing, enterprise training and individualised projects. This created visionary product concepts utilizing the perceptual product experience framework (Warell, 2008). The chapter provides a novel model for collaboration between industry and academia that focuses on implementing... (More)
This chapter outlines an innovative and collaborative design research project that connects New Zealand SME manufacturers with advanced design thinking about affective design. This project was developed and implemented by the centre for affective design research (Affect) at Massey University. Design researchers and five NZ companies have collaborated to foster ‘design-for-desirability’ thinking and develop capabilities by means of knowledge sharing, enterprise training and individualised projects. This created visionary product concepts utilizing the perceptual product experience framework (Warell, 2008). The chapter provides a novel model for collaboration between industry and academia that focuses on implementing ‘design-for-desirability’ thinking in SME companies with the aim of improving their international competitiveness. Well-designed, functional products are expected in today’s competitive global markets. Gaining success in global markets requires a step beyond this level of usability in order to develop products that are desirable and appeal to the users on emotional, social and intuitive levels. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
Business & Organizational Research / Business and Management / Business and Organizational Research / Business Science Reference
in
Handbook of Research on Trends in Product Design and Development: Technological and Organizational Perspectives
pages
328 - 347
publisher
IGI Global
external identifiers
  • Scopus:84898328673
ISBN
9781615206179
DOI
10.4018/978-1-61520-617-9.ch017
language
English
LU publication?
yes
id
fe906ff9-aa98-490f-9f50-89ea5c43b0cb (old id 3917973)
alternative location
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-61520-617-9.ch017
date added to LUP
2014-03-21 10:00:00
date last changed
2016-10-13 04:50:08
@misc{fe906ff9-aa98-490f-9f50-89ea5c43b0cb,
  abstract     = {This chapter outlines an innovative and collaborative design research project that connects New Zealand SME manufacturers with advanced design thinking about affective design. This project was developed and implemented by the centre for affective design research (Affect) at Massey University. Design researchers and five NZ companies have collaborated to foster ‘design-for-desirability’ thinking and develop capabilities by means of knowledge sharing, enterprise training and individualised projects. This created visionary product concepts utilizing the perceptual product experience framework (Warell, 2008). The chapter provides a novel model for collaboration between industry and academia that focuses on implementing ‘design-for-desirability’ thinking in SME companies with the aim of improving their international competitiveness. Well-designed, functional products are expected in today’s competitive global markets. Gaining success in global markets requires a step beyond this level of usability in order to develop products that are desirable and appeal to the users on emotional, social and intuitive levels.},
  author       = {Goellner, Mark and Warell, Anders and Adank, Rodney and Garrett, Lyn and Parker, Tony},
  isbn         = {9781615206179},
  keyword      = {Business & Organizational Research / Business and Management / Business and Organizational Research / Business Science Reference},
  language     = {eng},
  pages        = {328--347},
  publisher    = {ARRAY(0xaebd850)},
  series       = {Handbook of Research on Trends in Product Design and Development: Technological and Organizational Perspectives},
  title        = {Design for Desirability: A Collaborative Innovation-Initiative between New Zealand Design Academia and Industry},
  url          = {http://dx.doi.org/10.4018/978-1-61520-617-9.ch017},
  year         = {2010},
}