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SMEs and the Home Consumer Market, Purgatory or El Dorado?

Pierce, Paul LU (2008)
Abstract
According to, for instance Severin Sorensen, the home security market (consumer market) as well as the

Small businesses market has not really taken of and there has been debate as to why this is. Many seem

to view the market with small businesses, as well as the regular consumer business, as something that

requires too much sales time, too much support time and too little overall gains to be worth the effort.

We would argue that this is both erroneous, as well as a dangerous view to have for a sustainable

security business.
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Book/Report
publication status
published
subject
keywords
SME, security industry
pages
3 pages
publisher
Lusax security informatics
language
English
LU publication?
yes
id
24e3a198-d55f-4a06-b674-7449973c0ece (old id 4285478)
date added to LUP
2014-02-04 13:21:33
date last changed
2016-04-16 10:26:01
@misc{24e3a198-d55f-4a06-b674-7449973c0ece,
  abstract     = {According to, for instance Severin Sorensen, the home security market (consumer market) as well as the<br/><br>
Small businesses market has not really taken of and there has been debate as to why this is. Many seem<br/><br>
to view the market with small businesses, as well as the regular consumer business, as something that<br/><br>
requires too much sales time, too much support time and too little overall gains to be worth the effort.<br/><br>
We would argue that this is both erroneous, as well as a dangerous view to have for a sustainable<br/><br>
security business.},
  author       = {Pierce, Paul},
  keyword      = {SME,security industry},
  language     = {eng},
  pages        = {3},
  publisher    = {ARRAY(0x8ed84c0)},
  title        = {SMEs and the Home Consumer Market, Purgatory or El Dorado?},
  year         = {2008},
}