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Towards Linking Disruptive Innovations and BOP Markets

Jagtap, Santosh LU and Kandachar, Prabhu (2009) 17th International Conference on Engineering Design - ICED'09 In [Host publication title missing]
Abstract
The base of the world economic pyramid consists of 4 billion people typically earning less than 4 USD per day. This population is generally called the base of the pyramid (BoP). Much research on BoP markets focuses on motivating companies to enter these markets to create a win-win situation such that companies can gain benefits and BoP customers can satisfy their unmet or under-served needs. The reviewed literature suggests the need of innovations to successfully deploy products and services in these BoP markets. The reviewed research on disruptive innovations suggests that these innovations provide a good opportunity in new markets in contrast to companies’ mainstream markets. This paper presents the findings of the initial phase of our... (More)
The base of the world economic pyramid consists of 4 billion people typically earning less than 4 USD per day. This population is generally called the base of the pyramid (BoP). Much research on BoP markets focuses on motivating companies to enter these markets to create a win-win situation such that companies can gain benefits and BoP customers can satisfy their unmet or under-served needs. The reviewed literature suggests the need of innovations to successfully deploy products and services in these BoP markets. The reviewed research on disruptive innovations suggests that these innovations provide a good opportunity in new markets in contrast to companies’ mainstream markets. This paper presents the findings of the initial phase of our research, and attempts to demonstrate that BoP can present a potential new market for companies to successfully employ disruptive innovations. This is shown by synthesizing the reviewed literature on: (1) design, development, marketing, and distribution of products and services in BoP markets; and (2) disruptive innovations. (Less)
Please use this url to cite or link to this publication:
author
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
Base of the pyramid (BoP), innovations, disruptive innovations
in
[Host publication title missing]
editor
ICED'09, ICED'09
publisher
INTERNATIONAL CONFERENCE ON ENGINEERING DESIGN, ICED'09
conference name
17th International Conference on Engineering Design - ICED'09
external identifiers
  • Scopus:84859242585
language
English
LU publication?
no
id
43585d8d-4129-427e-9c81-a14d66a509d0 (old id 5049973)
alternative location
https://www.designsociety.org/publication/28611/towards_linking_disruptive_innovations_and_bop_markets
date added to LUP
2015-02-17 16:24:28
date last changed
2016-10-13 04:40:39
@misc{43585d8d-4129-427e-9c81-a14d66a509d0,
  abstract     = {The base of the world economic pyramid consists of 4 billion people typically earning less than 4 USD per day. This population is generally called the base of the pyramid (BoP). Much research on BoP markets focuses on motivating companies to enter these markets to create a win-win situation such that companies can gain benefits and BoP customers can satisfy their unmet or under-served needs. The reviewed literature suggests the need of innovations to successfully deploy products and services in these BoP markets. The reviewed research on disruptive innovations suggests that these innovations provide a good opportunity in new markets in contrast to companies’ mainstream markets. This paper presents the findings of the initial phase of our research, and attempts to demonstrate that BoP can present a potential new market for companies to successfully employ disruptive innovations. This is shown by synthesizing the reviewed literature on: (1) design, development, marketing, and distribution of products and services in BoP markets; and (2) disruptive innovations.},
  author       = {Jagtap, Santosh and Kandachar, Prabhu},
  editor       = {ICED'09, ICED'09},
  keyword      = {Base of the pyramid (BoP),innovations,disruptive innovations},
  language     = {eng},
  publisher    = {ARRAY(0x843a168)},
  series       = {[Host publication title missing]},
  title        = {Towards Linking Disruptive Innovations and BOP Markets},
  year         = {2009},
}