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Adapting to changes in the supply chain – Challenges to re-defining the supply chain for increased customer orientation and product innovation within the paper packaging industry

Olander Roese, Malin LU and Olsson, Annika LU (2007) 16th Annual IPSERA Conference In IPSERA conference proceeedings IPSERA conference proceeedings.
Abstract
Supply chains are no longer to be regarded as linear constructs with definite starting and ending points, but as systems, or wholes that are to be customer driven rather than product driven. But however easy it sounds in theory industries are struggling to re-invent or re-comprehend existing business models. This paper aims to describe and identify organizational challenges to re-defining the supply chain for increased customer orientation and product innovation. The findings are based on one case study within the paper packaging industry. In conclusion four challenges are identified: Domineering Perspectives, Tools and Processes, Strategy and strategic decision and Implementation approach.



Educator and practitioner... (More)
Supply chains are no longer to be regarded as linear constructs with definite starting and ending points, but as systems, or wholes that are to be customer driven rather than product driven. But however easy it sounds in theory industries are struggling to re-invent or re-comprehend existing business models. This paper aims to describe and identify organizational challenges to re-defining the supply chain for increased customer orientation and product innovation. The findings are based on one case study within the paper packaging industry. In conclusion four challenges are identified: Domineering Perspectives, Tools and Processes, Strategy and strategic decision and Implementation approach.



Educator and practitioner summary

It is important for academia and practice to recognize the organizational challenges to re-inventing or re-comprehending assumptions, models and tools existing in business and in theory. Using a multi-theoretical approach allows for a more holistic perspective and increased understanding of the different aspects at play when initiating and implementing change. (Less)
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author
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
Paper packaging supply chain, Organizational challenges, Customer orientation, Product innovation, packaging logistics
in
IPSERA conference proceeedings
volume
IPSERA conference proceeedings
conference name
16th Annual IPSERA Conference
language
English
LU publication?
yes
id
c74542d8-8e1d-4b44-a64c-c71d3517f475 (old id 539007)
date added to LUP
2007-09-24 13:29:43
date last changed
2016-04-16 11:11:38
@misc{c74542d8-8e1d-4b44-a64c-c71d3517f475,
  abstract     = {Supply chains are no longer to be regarded as linear constructs with definite starting and ending points, but as systems, or wholes that are to be customer driven rather than product driven. But however easy it sounds in theory industries are struggling to re-invent or re-comprehend existing business models. This paper aims to describe and identify organizational challenges to re-defining the supply chain for increased customer orientation and product innovation. The findings are based on one case study within the paper packaging industry. In conclusion four challenges are identified: Domineering Perspectives, Tools and Processes, Strategy and strategic decision and Implementation approach.<br/><br>
<br/><br>
Educator and practitioner summary <br/><br>
	It is important for academia and practice to recognize the organizational challenges to re-inventing or re-comprehending assumptions, models and tools existing in business and in theory. Using a multi-theoretical approach allows for a more holistic perspective and increased understanding of the different aspects at play when initiating and implementing change.},
  author       = {Olander Roese, Malin and Olsson, Annika},
  keyword      = {Paper packaging supply chain,Organizational challenges,Customer orientation,Product innovation,packaging logistics},
  language     = {eng},
  series       = {IPSERA conference proceeedings},
  title        = {Adapting to changes in the supply chain – Challenges to re-defining the supply chain for increased customer orientation and product innovation within the paper packaging industry},
  volume       = {IPSERA conference proceeedings},
  year         = {2007},
}