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The role of the supply chain perspective for increased customer orientation

Olander Roese, Malin LU (2007) Annual Logistics Research Network (LRN) conference, 2007 In [Host publication title missing] p.660-665
Abstract
In today’s business landscape the view and role of the customer, or market, in shaping and guiding strategy and the competitive advantage of a business, is given increasing attention within many areas of business theory. By definition the supply chain discipline focuses on suppliers from the perspective of the manufacturer, not customers. However this paper illustrates the use of the supply chain for initiating change towards increased customer orientation from the point of the supplier.

Based on two case studies within the paper packaging industry the aim of this paper is to explore and illustrate the role of the supply chain perspective when initiating change towards increased customer orientation. The aim is also to explore... (More)
In today’s business landscape the view and role of the customer, or market, in shaping and guiding strategy and the competitive advantage of a business, is given increasing attention within many areas of business theory. By definition the supply chain discipline focuses on suppliers from the perspective of the manufacturer, not customers. However this paper illustrates the use of the supply chain for initiating change towards increased customer orientation from the point of the supplier.

Based on two case studies within the paper packaging industry the aim of this paper is to explore and illustrate the role of the supply chain perspective when initiating change towards increased customer orientation. The aim is also to explore and compare the challenges and facilitators of a similar change (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
Customer orientation, Supply chain boundaries, Strategic change, Paper Packaging Industry, packaging logistics
in
[Host publication title missing]
editor
Lalwani, Chandra; Mangan, John; Butcher, Tim and Coronado Mondragon, Adrian
pages
660 - 665
publisher
The Chartered Institute of Logistics and Transport (UK)
conference name
Annual Logistics Research Network (LRN) conference, 2007
ISBN
978-1-904564-19-5
language
English
LU publication?
yes
id
281bafd9-e070-498e-a9c2-d4d360b94b88 (old id 578251)
date added to LUP
2007-11-26 09:41:30
date last changed
2016-04-16 09:16:14
@misc{281bafd9-e070-498e-a9c2-d4d360b94b88,
  abstract     = {In today’s business landscape the view and role of the customer, or market, in shaping and guiding strategy and the competitive advantage of a business, is given increasing attention within many areas of business theory. By definition the supply chain discipline focuses on suppliers from the perspective of the manufacturer, not customers. However this paper illustrates the use of the supply chain for initiating change towards increased customer orientation from the point of the supplier. <br/><br>
Based on two case studies within the paper packaging industry the aim of this paper is to explore and illustrate the role of the supply chain perspective when initiating change towards increased customer orientation. The aim is also to explore and compare the challenges and facilitators of a similar change},
  author       = {Olander Roese, Malin},
  editor       = {Lalwani, Chandra and Mangan, John and Butcher, Tim and Coronado Mondragon, Adrian},
  isbn         = {978-1-904564-19-5},
  keyword      = {Customer orientation,Supply chain boundaries,Strategic change,Paper Packaging Industry,packaging logistics},
  language     = {eng},
  pages        = {660--665},
  publisher    = {ARRAY(0x8dc6ea0)},
  series       = {[Host publication title missing]},
  title        = {The role of the supply chain perspective for increased customer orientation},
  year         = {2007},
}