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B2B-Marketplace Value Creation, Conceptual Predictions and Empirical Findings

Knudsen, Daniel LU (2003) 15th Annual NOFOMA Conference, 2003 In Proceedings of the 15th Annual Conference for Nordic Researchers in Logistics NOFOMA 2003, 12-13 June, Oulu, Finland
Abstract
Information technology is a vital driver in today’s business environment. Recent developments of IT have facilitated for the relatively easy creation of markets on the Internet, so called B2B-marketplaces. However, judging from the survival rate of B2B-marketplaces (5 to 10 per cent), it seems like B2B-marketplaces are doing something wrong. This paper scrutinises several theoretical frameworks regarding the value creation logic of B2B-marketplaces and empirical data are then contrasted to the frameworks. The B2B-marketplaces argues that efficiency improvements are the main argument for using their services. However, this argument cannot be confirmed when looking at the actual cost structures or the theoretical models of value creation in... (More)
Information technology is a vital driver in today’s business environment. Recent developments of IT have facilitated for the relatively easy creation of markets on the Internet, so called B2B-marketplaces. However, judging from the survival rate of B2B-marketplaces (5 to 10 per cent), it seems like B2B-marketplaces are doing something wrong. This paper scrutinises several theoretical frameworks regarding the value creation logic of B2B-marketplaces and empirical data are then contrasted to the frameworks. The B2B-marketplaces argues that efficiency improvements are the main argument for using their services. However, this argument cannot be confirmed when looking at the actual cost structures or the theoretical models of value creation in networks. Other sources of value creation proposed by the literature as novelty, lock-in, complementarities are hardly used at all. Thus, these other sources of value creation constitute an untapped potential for B2B-marketplaces. (Less)
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Chapter in Book/Report/Conference proceeding
publication status
published
subject
in
Proceedings of the 15th Annual Conference for Nordic Researchers in Logistics NOFOMA 2003, 12-13 June, Oulu, Finland
editor
Juga, Jari
publisher
NOFOMA
conference name
15th Annual NOFOMA Conference, 2003
language
English
LU publication?
yes
id
cc77a786-e25b-412b-88a2-ded3b8bf19ed (old id 700442)
date added to LUP
2008-02-06 09:13:31
date last changed
2016-04-16 09:26:04
@misc{cc77a786-e25b-412b-88a2-ded3b8bf19ed,
  abstract     = {Information technology is a vital driver in today’s business environment. Recent developments of IT have facilitated for the relatively easy creation of markets on the Internet, so called B2B-marketplaces. However, judging from the survival rate of B2B-marketplaces (5 to 10 per cent), it seems like B2B-marketplaces are doing something wrong. This paper scrutinises several theoretical frameworks regarding the value creation logic of B2B-marketplaces and empirical data are then contrasted to the frameworks. The B2B-marketplaces argues that efficiency improvements are the main argument for using their services. However, this argument cannot be confirmed when looking at the actual cost structures or the theoretical models of value creation in networks. Other sources of value creation proposed by the literature as novelty, lock-in, complementarities are hardly used at all. Thus, these other sources of value creation constitute an untapped potential for B2B-marketplaces.},
  author       = {Knudsen, Daniel},
  editor       = {Juga, Jari},
  language     = {eng},
  publisher    = {ARRAY(0xbcdd360)},
  series       = {Proceedings of the 15th Annual Conference for Nordic Researchers in Logistics NOFOMA 2003, 12-13 June, Oulu, Finland},
  title        = {B2B-Marketplace Value Creation, Conceptual Predictions and Empirical Findings},
  year         = {2003},
}