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GREAT : A Campaign Approach to Projecting Soft Power

Pamment, James LU (2016) In The Soft Power 30 (2016) p.64-67
Abstract
When the GREAT campaign was announced in 2011, we were still in the
era of New Public Diplomacy, and were wrapped up in the potential
of digital media to change the diplomatic landscape. Interconnected
global publics were supposed to solve wicked global problems like
climate change through inclusion and dialogue; by sharing knowledge
and working together to shape social change. The role of governments
was to facilitate this, and to use their power and influence to make
the world a better place. The FCO was a thought-leader in New Public
Diplomacy theory and practice, and the possibilities were limitless. Then
came the banking crisis, the change in government, and in 2011, GREAT.
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
categories
Popular Science
in
The Soft Power 30 (2016)
editor
McClory, Jonathan
pages
4 pages
language
English
LU publication?
yes
id
8c27d02a-2e94-448c-b385-3c91f403e55e
alternative location
http://softpower30.portland-communications.com/wp-content/themes/softpower/pdfs/the_soft_power_30.pdf
date added to LUP
2016-06-29 11:21:04
date last changed
2016-06-30 15:18:59
@misc{8c27d02a-2e94-448c-b385-3c91f403e55e,
  abstract     = {When the GREAT campaign was announced in 2011, we were still in the<br/>era of New Public Diplomacy, and were wrapped up in the potential<br/>of digital media to change the diplomatic landscape. Interconnected<br/>global publics were supposed to solve wicked global problems like<br/>climate change through inclusion and dialogue; by sharing knowledge<br/>and working together to shape social change. The role of governments<br/>was to facilitate this, and to use their power and influence to make<br/>the world a better place. The FCO was a thought-leader in New Public<br/>Diplomacy theory and practice, and the possibilities were limitless. Then<br/>came the banking crisis, the change in government, and in 2011, GREAT.},
  author       = {Pamment, James},
  editor       = {McClory, Jonathan},
  language     = {eng},
  month        = {05},
  pages        = {64--67},
  series       = {The Soft Power 30 (2016)},
  title        = {GREAT : A Campaign Approach to Projecting Soft Power},
  year         = {2016},
}