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Brand co-creation : Consumer empowerment and exploitation

Cassinger, Cecilia LU (2016) In Brand Theories
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
in press
subject
keywords
brand co-creation, brand community, governmentality, consumer empowerment, exploitation, immaterial labour
in
Brand Theories
editor
Bertilsson, Jon and Tarnovskaya, Veronika
publisher
Studentlitteratur AB
language
English
LU publication?
yes
id
aa75c6c4-688c-42b6-9799-62ce3213fb47
date added to LUP
2016-06-27 12:23:12
date last changed
2016-06-30 15:43:24
@misc{aa75c6c4-688c-42b6-9799-62ce3213fb47,
  author       = {Cassinger, Cecilia},
  editor       = {Bertilsson, Jon and Tarnovskaya, Veronika},
  keyword      = {brand co-creation,brand community,governmentality,consumer empowerment,exploitation, immaterial labour},
  language     = {eng},
  publisher    = {ARRAY(0x9e966c0)},
  series       = {Brand Theories },
  title        = {Brand co-creation : Consumer empowerment and exploitation },
  year         = {2016},
}