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Marketing and organisational innovations in entrepreneurial innovation processes and their relation to market structure and firm characteristics

Schubert, Torben LU (2010) In Review of Industrial Organization 36(2). p.189-212
Abstract

This paper analyses the influence of marketing and organisational changes on the innovation process. Using data from the German community innovation survey 2007, two topics are investigated: First, we analyse whether firm and market characteristics trigger certain innovation strategies. Second, this paper investigates whether marketing and organisational innovations (MO innovations) are complementary to product and process innovations (PP innovations) or whether they are substitutes. Our results suggest that firms choose broad innovation strategies, which combine MO and PP innovations, if they have large internal resources and intermediate market power. We also find that marketing innovations make product and process innovations more... (More)

This paper analyses the influence of marketing and organisational changes on the innovation process. Using data from the German community innovation survey 2007, two topics are investigated: First, we analyse whether firm and market characteristics trigger certain innovation strategies. Second, this paper investigates whether marketing and organisational innovations (MO innovations) are complementary to product and process innovations (PP innovations) or whether they are substitutes. Our results suggest that firms choose broad innovation strategies, which combine MO and PP innovations, if they have large internal resources and intermediate market power. We also find that marketing innovations make product and process innovations more successful. © 2010 Springer Science+Business Media, LLC.

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author
publishing date
type
Contribution to journal
publication status
published
subject
keywords
Innovation, Market structure, Marketing, Organisation, Resources
in
Review of Industrial Organization
volume
36
issue
2
pages
24 pages
publisher
Springer
external identifiers
  • Scopus:77952071680
ISSN
0889-938X
DOI
10.1007/s11151-010-9243-y
language
English
LU publication?
no
id
cc54eb4f-eebd-410a-8175-8bea82eaf9c5
date added to LUP
2016-05-18 13:31:52
date last changed
2016-10-23 04:43:19
@misc{cc54eb4f-eebd-410a-8175-8bea82eaf9c5,
  abstract     = {<p>This paper analyses the influence of marketing and organisational changes on the innovation process. Using data from the German community innovation survey 2007, two topics are investigated: First, we analyse whether firm and market characteristics trigger certain innovation strategies. Second, this paper investigates whether marketing and organisational innovations (MO innovations) are complementary to product and process innovations (PP innovations) or whether they are substitutes. Our results suggest that firms choose broad innovation strategies, which combine MO and PP innovations, if they have large internal resources and intermediate market power. We also find that marketing innovations make product and process innovations more successful. © 2010 Springer Science+Business Media, LLC.</p>},
  author       = {Schubert, Torben},
  issn         = {0889-938X},
  keyword      = {Innovation,Market structure,Marketing,Organisation,Resources},
  language     = {eng},
  number       = {2},
  pages        = {189--212},
  publisher    = {ARRAY(0x7b73600)},
  series       = {Review of Industrial Organization},
  title        = {Marketing and organisational innovations in entrepreneurial innovation processes and their relation to market structure and firm characteristics},
  url          = {http://dx.doi.org/10.1007/s11151-010-9243-y},
  volume       = {36},
  year         = {2010},
}